As Victoria is still in a State of Disaster, the majority of Melbourne's metropolitan community are locked down in their homes. The other states have had very few COVID-19 cases recently, but many of their borders are still closed to both Australian and international travellers. Things are quite quiet in our industry all around the country.
So, while you are not so busy at the moment, Bill suggested that you should be thinking about your re-opening plans. The plans should be centred around your clients, not your business. Your marketing should be showing your clients what you can do for them. How you can help them to book your service and get from point A to B, without any hassles.
Bill also highly recommends a book "The E Myth Revisited - Why most small businesses don't work and what to do about it" by Michael E. Gerber. For anyone who has, is trying to, or is thinking about starting up a small business, this book is a must read. Gerber walks you through the steps in the life of a business - from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
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