How It All Began
Where It Started
Taxi Talk, Voice of the Taxi Industry - issue #575, May 2016, celebrated its 50th year anniversary!
What an achievement - what a milestone - 50 years!
Taxi Talk, Voice of the Taxi Industry was the essential companion for the taxi owner, operator and driver in Victoria, Australia.
The first issue of Taxi Talk hit the depots on the first day of May 1966. The first magazine to serve the whole taxi industry in Victoria.
50 years ago Taxi Talk was a small, pocket size magazine, 8" x 5".
Then it became a B5 colour magazine produced monthly with contributions from all sectors of the Victorian taxi and associated industries and is written for all members, government and interested people, of the happenings in the Victorian taxi-cab industry. It was for the taxi drivers, taxi operators, taxi owners, industry suppliers and service trade providers to keep abreast of the Victorian taxi industry's news.
Past VTA President Allen Lang used to say “The beginnings were small, however the aims and objectives were set - to get the facts and disseminate them effectively to the widest audience with provision for furores. Taxi Talk, so aptly named, has achieved its aims and continues to grow and be the premier taxi magazine in circulation. I have seen our convenient little soft cover magazine produced from Q.C. briefcases and bureaucrats' briefcases, at public hearings. I have seen it referenced to by Accountants, on Premier desks, in all its glory wrapped around handbrakes, under dashboards, in back pockets, front pockets and all importantly, being read.”
Over the past 50 years there have been many and varied changes within the Victorian taxi industry, legislation implementation, livery, uniforms, depots, and Taxi Talk has been there all the way reporting on all that has been happening.
During this time we have had a lot of growing pains, headaches and frustrations. We have made a few mistakes and had a few successes too.
The decision to publish Taxi Talk as a medium for dissemination for taxi news constituted a progressive move by the publishers for the Victorian taxi operators and drivers. This was and still is an intriguing and complex industry. Taxis were and are a key part of the public transport mix in the State of Victoria.
DRIVE A2B™ is published monthly and distributed widely to personnel in the Australian taxi, hire car, limousine and ride sourcing industry.
DRIVE A2B was born from a need to have a monthly journal collecting, collating and reporting information on the Victorian taxi, hire car and also the ride sourcing industry. Its inspiration was Taxi Talk magazine – voice of the Victorian taxi industry, which was published from May 1966 to April 2017.
In April 2017 Trade Promotions Pty Ltd (a family run business owned by Toni Peters, Stan & Isobel White), publishers of Taxi Talk magazine, revisited their ideals, goals and objectives, and believe that to remain competitive and relevant to this industry – the commercial passenger vehicle industry – it was time for Taxi Talk – Voice of the Victorian Taxi Industry to be re-branded.
May 2017 saw Trade Promotions Pty Ltd launch their new magazine – the new Voice of the Victorian Point-to-Point Transport Industry - DRIVE A2B.
September 2018, DRIVE A2B printed its first NATIONAL issue and is incorporating more industry information for every state and territory in Australia -
Victoria, New South Wales, ACT, Queensland, Western Australia, South Australia, Northern Territory, Tasmania.
From Taxi Talk (Victorian magazine)
---> DRIVE A2B (National magazine)
1966 - 1971 Independent publication
1971 - 2002 Official journal of the Victorian Taxi Association
2002 - 2005 Independent publication
2005 - 2015 Official journal of the Victorian Taxi Association
2015 - currently Independent publication
May 2017 Brand name change to DRIVE A2B
Sept 2018 National News and National Distribution